Gone Salty Chocolate Company

Branding, Logo and packaging Design

The guidelines were to create a chocolate company from scratch and to consider anything from the logos, to the branding, to the packaging, to the color theme, etc. The idea behind the brand was to create a chocolate company that creates snacking combinations that are sweet, salty, and savory at the same time. It’s for those who can’t decide what snacking mood they are in or even for those unique tastebuds who like the weird, unique combinations. Some of the various snacking options include Gummy Bears, Dehydrated Dill Pickle Chips, and Potato Chips. The mood board behind this brand was very retro/vintage, yet with a fun modern vibrant twist. The process started with deciding between logo options, creating the typeface, which then brought to the life the brand’s mascot dude.