Natural Glo beauty Company

Branding and Packaging Design

This project was to create a beauty company from scratch, designing everything from the logo, to the brand, to the packaging and so on. The idea behind Natural Glo was to create a makeup brand that gives that "Natural Glow" and lets the consumer get the feel of a full glam, with the look of a natural look. The inspiration and look to think of is the "no makeup makeup" aesthetic, with the products having a lighter, yet vibrant pigment to it. The audience for this brand is anyone who is starting out with makeup or anyone who wants that "clean girl" look. You'll see how the brand was born and how it evolved far enough to get to the final revisions.